Results

642 million views in the last 30 days, measured placement by placement.

Client names and handles stay confidential under NDA. Everything else — budgets, placement counts, CPMs and downstream results — comes straight from campaign reporting.

642M
Views delivered (last 30 days)
19
Campaigns live in the window
6,180
Placements booked (30 days)
€2.05
Median blended CPM
5.1%
Median engagement rate
87%
Campaigns hitting view target
32.7M
Engagements generated (30 days)
5.9M
Shares and saves
2,940
Creative variants shipped
1,120
Active accounts in rotation
14
Markets delivered into
38h
Median time brief to first post

Rolling 30 days

Where the 642 million came from.

Daily delivery velocity

M views / day

21.4M views per day on average31.2M views on the strongest day

By platform

Instagram Reels€1.18 · ER 5.8% · 268M
TikTok€0.97 · ER 6.9% · 154M
Instagram Feed and Stories€2.55 · ER 4.1% · 96M
YouTube Shorts€1.42 · ER 3.6% · 77M
X€1.84 · ER 2.9% · 47M

By market

United States231M
DACH141M
United Kingdom and Ireland96M
Brazil and LATAM84M
Nordics and Benelux58M
Rest of world32M

186M

Sports and combat sports

268 accounts in rotation

158M

Memes and entertainment

312 accounts in rotation

104M

Politics and news

141 accounts in rotation

89M

Gaming and esports

174 accounts in rotation

62M

Finance and trading

118 accounts in rotation

43M

Lifestyle, food and auto

107 accounts in rotation

Campaign breakdowns

Six flights, end to end.

Prediction marketsUnited States28 daysBudget €96,000168 creative variants412 placements

US election trading surge

Objective

Funded accounts during a high-volume news cycle at a controlled cost per signup.

Situation

Category restricted on most paid ad platforms, competitor spending heavily on TV and podcasts, four-week window around the debate calendar.

What we ran

Market-moment commentary produced within hours of each news event, distributed through politics, finance and meme pages, with a creator layer of three trading personalities for credibility.

Views delivered

47.2M

target 40M · 118% of plan

Blended CPM

€1.62

planned €1.95

Landing sessions

512K

1.08% view-to-click

Cost per funded account

€18.40

vs. €41 paid benchmark

Key learning

Speed beat polish. Clips shipped inside six hours of a news event delivered 3.4x the views of the same message posted a day later.

Delivery curve

M views / 4 days

3.15.47.96.29.88.46.4

Delivery by platform

  • Instagram Reels€1.1844%
  • X€1.8424%
  • TikTok€0.9719%
  • Instagram Feed and Stories€2.5513%

Top placements

Handles blurred — the full list ships with the campaign report.

AccountViewsERPace
@politicsdailypagePolitics · 3.4M4.1M7.2%141%
@marketscommentaryFinance · 1.9M2.8M6.1%122%
@electionmemesMemes · 2.6M2.3M8.4%118%
@tradingcreatorCreator · 780K1.1M9.1%104%
Blended CPM
€1.62
Engagement
6.4%
Saves
182K

Benchmarks

Distributed placements against the paid social baseline.

Medians across every campaign we ran in the last twelve months, next to typical paid social performance in the same categories and markets.

MetricCONVINCE distributionPaid social baselineHow it is measured
Blended CPM€2.05€7.40Median across all 2025–26 flights vs. typical paid social CPM in the same markets.
Engagement rate5.1%1.3%Likes, comments, shares and saves against views.
3-second view rate62%34%Native placements are not skipped the way pre-roll ads are.
Cost per 1K engagements€40€569Derived from blended CPM and engagement rate.
Delivery tail after flight+11% views0%Reels and Shorts keep delivering after paid budget stops.

What repeats

Four patterns across every flight.

  • 01A handful of hooks carries the majority of delivery — volume of variants is what finds them.
  • 02The first reallocation point is day five to seven; earlier is noise, later is wasted budget.
  • 03Reels and Shorts keep delivering after the flight ends, adding around 11% of total views.
  • 04Localised production beats translated captions in every non-English market we have run.

Methodology

How these numbers are produced.

  • Views are taken from platform-side insights per placement, screenshotted at the end of the flight and 72 hours after the last post.
  • Blended CPM includes distribution, creator fees, production, localisation and setup — not just the price per placement.
  • Engagement rate is likes, comments, shares and saves divided by views on the same placement.
  • Downstream metrics (sessions, signups, deposits, installs) come from the client's own analytics with a campaign-specific link or code.
  • Client names and account handles are withheld under NDA. Figures are from campaign reporting and are not rounded up.

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