Campaign planner
Plan the campaign before you brief it.
Use the calculator on the homepage for a directional budget, then send us the four inputs below and we come back with a real plan.
What we need to quote
- Objective — awareness, installs, streams, signups, event attendance
- View target or budget range, whichever you're anchored to
- Markets and languages
- Timing: go-live date, campaign length, any fixed moment to build to
- Assets: existing footage, or production in scope
- Exclusions: competitors, topics, tone, communities
What you get back
Platform split
Recommended mix across Reels, Feed and Stories, TikTok, Shorts and X, with a CPM per platform.
Account shortlist
Named pages under NDA with follower counts, average views and audience geography.
Creative plan
Variant count, formats, hook approach and production cost as a fixed block.
Budget breakdown
Distribution, creator layer, production, localisation and setup as separate lines.
Planning benchmarks
- Campaign minimum €12,000 including a €2,800 setup fee
- Instagram Reels around €1.15 CPM, Feed and Stories around €2.60, TikTok around €0.95, Shorts around €1.45, X around €1.80
- Creator integrations planned at roughly €11.50 CPM on about 28% of views
- Production at €190 per variant, plus localisation per additional market
- Volume tiers from 5M, 15M and 30M views; retainer rates from twelve weeks
- Compressed timelines carry a rush surcharge
Timeline
Quote within two working days of a complete brief. Five to ten working days from approval to first placements, longer when production or localisation is in scope.
Send the brief
Write to info@convinceme.de or message @vukojeofficial on Telegram — those are the two channels we run. Include objective, markets, timing and budget range, and you'll have a plan back within two working days.